Across history, dynasties have thrived because of more than a stock portfolio. It’s about ensuring a family legacy. As Joseph Plazo explains that creating generational wealth is not an accident—it’s the result of planning.
Step One: Creating the Capital
Every dynasty begins with the first builder. Joseph Plazo advises investing in appreciating assets.
Consider this: Families that built lasting wealth—like the Rockefellers—did so by creating businesses that outlived them.
The Art of Preservation
History shows that 70% of wealthy families lose it all by the second generation. The problem isn’t the money—it’s the lack of systems.
Plazo insists, preservation requires tax-efficient vehicles and corporate shields. Without them, even millions vanish.
The Hidden Currency of Dynasties
Money alone is fragile. Values make it last.
Plazo reminds us, creating generational wealth means educating children in financial discipline. Without this, inheritances Joseph Plazo turn into squandered opportunities.
From One Lifetime to a Hundred Years
True wealth is engineered to last.
Joseph Plazo recommends codifying rules into family offices, trusts, and succession plans.
That way, the family brand outlasts any single leader.
The Bigger Picture
With markets shifting faster than ever, creating generational wealth is both a challenge and an opportunity.
In the words of Joseph Plazo, “Generational wealth isn’t about you—it’s about who comes after.”
And that’s the heart of it: creating not just money, but meaning.